In September 2009 Sloom was invited by Renny Ramakers to participate in the celebration project she conceived for NY-Amsterdam 400 years called Pioneers of Change. As part of this project she would like us to re-install the Go Slow installation from 2004. Together with Marije Vogelzang & Hansje van Halem we reconstructed the Go Slow atmosphere and mis-en-scene in an old colonial style house on Governors island, just south of Manhattan. The elderly people that served in the restaurant were all from Manhattan and did such a great job that you actually slowed down a lot. Tea time could easily last 2 hours. Marije invented a new assorted meal and showed how many miles the food had traveled before it was eaten in GO Slow Cafe. Hansje van Halem made an special alphabet for the Cafe consisting of embroidery drawings of letters. The royal family also took a bite. Our neighbours across the lawn were Painted. They worked outside on embroidery and other elaborate techniques for making fabrics and clothes. Experimental Jetset made the signage and visual communciation of the whole project. All in all it was a very inspiring experience for participants and visitors alike.
For the Dutch t.v. series Wroeten (about a city slacker (actor Arjan Ederveen) that is going to live in the countryside) we build a grocery shop that also functioned as a little restaurant and a beauty salon. The grocery shop sold home grown vegetables. The table with a scale model of the wroeten house and garden served as explanatory device to give advise on the different difficulties that occur while growing vegetables and plants and trees from the region in your garden.
The Go Slow restaurant is an interactive installation we made for a Droog presentation in Milan. All the elements of the restaurant, from entering, waiting and seating, laying the table as well as preparing and serving the food, were ritualised. The typographic signs of the slogans: eat slowly, drink slowly etc. were made by graphic designer Hansje van Halem. Marije Vogelzang designed the menu and instructed the elderly waiters and waitresses on producing and serving the different courses with a lot of attention and patience. Our ‘table cloths’ were made out of candle wax in which the warm bowls made their own little holes to stay upright. After a couple of meals the table cloth candle wax could be melted and poured over the table tops again. Inserted in the table cloth were little candle lights.